16.Because a prospecting (uninvited) cover message is not likely to have competition, it has little need to gain attention in its opening.

50.Margaret does landscaping design for businesses. Because of her experience, she always has a general idea of how much something will cost and will share that number with potential clients, but she has an assistant price everything out just to be sure. She has just received her assistant's price quote for an extremely important project, and it is much higher than the amount she told the client. However, she knows that if she introduces the increased price gradually over the course of the project by saying things like The rental fee on the backhoe was higher than expected and That load of rock cost an additional $500 because..., the client will pay for it. When the client asks if her original estimate was accurate, Margaret says yes. This is an example of

49.Which of the following best defines ethics?

48.The excessive use of positive emphasis can be unethical because it

47.When delivering negative news, you should

46.Devonee has been tasked with writing a product review, and is required to discuss both the positive and negative features of the product. In order to emphasize the pros and de-emphasize the cons of the product, she should

45.Less important information can best be de-emphasized in a business message by including it

44.Which of the following sentences de-emphasizes the negative?

43.Which type of sentence puts the most emphasis on its contents?

42.Which of the following is the most useful way of emphasizing the positive and de-emphasizing the negative in your message?

41.Alonso, an event planner for a conference center, receives an email from a potential customer who wants to book the conference center's largest space to host a real estate seminar. Since the space is booked on the date specified by the customer, Alonso needs to turn down the customer's request. Which of the following delivers this message in the most positive manner?