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1.Using the you-viewpoint means thinking beyond the recipients' perspective to consider your goals as a group.
2.Using the you-viewpoint insures that you are always sincere and avoid manipulation.
3.The we-viewpoint is more effective in building goodwill than the you-viewpoint.
4.While a conversational language style is preferable in internal communication, it should be avoided when communicating with people outside of your company.
5.Although many businesses are less formal than in the past, if you are too informal in your writing, you risk sounding unprofessional.
6.The use of rubber stamps in business messages signals that you have quit thinking about the reader's actual situation.
7.The expression Let me know if I can be of further assistance is an example of a rubber stamp.
8.The best way to make sure a message is courteous is to use standard phrases such as thank you and I appreciate your time.
9.You must be honest about your feelings and blame the reader when resolving a problem concerning him or her.
10.One good way to avoid blaming the reader is to use you frequently in your message.
