54.When writing cover messages, you can help your case by

12.Because the center parts of a message receive major attention, this part carries more emphasis than the other parts.

11.Since positive words are the most effective for achieving desired effects, negative words should not be used in business messages.

10.One good way to avoid blaming the reader is to use you frequently in your message.

9.You must be honest about your feelings and blame the reader when resolving a problem concerning him or her.

8.The best way to make sure a message is courteous is to use standard phrases such as thank you and I appreciate your time.

7.The expression Let me know if I can be of further assistance is an example of a rubber stamp.

6.The use of rubber stamps in business messages signals that you have quit thinking about the reader's actual situation.

5.Although many businesses are less formal than in the past, if you are too informal in your writing, you risk sounding unprofessional.

4.While a conversational language style is preferable in internal communication, it should be avoided when communicating with people outside of your company.

3.The we-viewpoint is more effective in building goodwill than the you-viewpoint.