45. ______ cleans the blackboard should be praised.

5. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. The passage is mainly about ( ) .

4. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. It can be inferred from the passage that a smart consumer should ( ) .

3. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. The passage tells us that ( ) .

2. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. The reason why the bread advertisement is misleading is that ( ) .

1. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. Advertising can persuade the consumer to buy worthless products by ( ) .

5. Passage Four Did your mum and dad go to university， or did they leave school and go straight to the Job Centre? The educational experience of parents is still important when it comes to how today’s students choose an area of study and what to do after graduation， according to the Future-track research in the UK. The research was done by the Higher Education Careers Service Unit. It plans to follow university applicants for six years from 2006 through their early careers. The first year’s findings come from a study of 130，000 university applicants. They show significant differences in prospective students’ approach to higher education， depending on whether their parents got degrees 【second-generation applicants】 or didn’t 【first-generation applicants】. First-generation applicants were more likely to say that their career and employment prospects were uppermost in their minds in deciding to go to university. About one-fifth of this group gave “to enable me to get a good job” as their main reason for choosing high education. And 37 percent said that a degree was “part of my career plan” . A young person coming from a non-professional household where finances are stretched may find the idea of learning for its own sake to be a luxury. This explains the explosion in vocational course. At Portsmouth University， first-year student Kim Burnett， 19， says that she specifically chose her degree in health research management and psychology to get a secure， well-paid job. Harriet Edge， 20， studying medicine at Manchester University， also wanted job security. Her parents lacked college degrees， though the fact that her uncle is a doctor appears to have influenced her choice. “Medicine is one of those fields where it’s pretty likely you’ll get a job at the end. That’s a big plus， as the debt levels after five years of study are going to be frightening，” she says. Many experts believe that this situation affects those with no family tradition of higher education far more keenly. The fact that 26 percent of respondents said that they needed more advice implies that some students may end up feeling that their higher education investment was not worthwhile. For those with graduate parents， this lack of guidance may， the researchers suggest， be less of a problem. “But， for those without the advantages， lack of access to career guidance before applying for higher education leaves them exposed to making poorer choices，” the survey concludes. Those with graduate parents may ( ) .

4. Passage Four Did your mum and dad go to university， or did they leave school and go straight to the Job Centre? The educational experience of parents is still important when it comes to how today’s students choose an area of study and what to do after graduation， according to the Future-track research in the UK. The research was done by the Higher Education Careers Service Unit. It plans to follow university applicants for six years from 2006 through their early careers. The first year’s findings come from a study of 130，000 university applicants. They show significant differences in prospective students’ approach to higher education， depending on whether their parents got degrees 【second-generation applicants】 or didn’t 【first-generation applicants】. First-generation applicants were more likely to say that their career and employment prospects were uppermost in their minds in deciding to go to university. About one-fifth of this group gave “to enable me to get a good job” as their main reason for choosing high education. And 37 percent said that a degree was “part of my career plan” . A young person coming from a non-professional household where finances are stretched may find the idea of learning for its own sake to be a luxury. This explains the explosion in vocational course. At Portsmouth University， first-year student Kim Burnett， 19， says that she specifically chose her degree in health research management and psychology to get a secure， well-paid job. Harriet Edge， 20， studying medicine at Manchester University， also wanted job security. Her parents lacked college degrees， though the fact that her uncle is a doctor appears to have influenced her choice. “Medicine is one of those fields where it’s pretty likely you’ll get a job at the end. That’s a big plus， as the debt levels after five years of study are going to be frightening，” she says. Many experts believe that this situation affects those with no family tradition of higher education far more keenly. The fact that 26 percent of respondents said that they needed more advice implies that some students may end up feeling that their higher education investment was not worthwhile. For those with graduate parents， this lack of guidance may， the researchers suggest， be less of a problem. “But， for those without the advantages， lack of access to career guidance before applying for higher education leaves them exposed to making poorer choices，” the survey concludes. It is implied that ( ) .

3. Passage Four Did your mum and dad go to university， or did they leave school and go straight to the Job Centre? The educational experience of parents is still important when it comes to how today’s students choose an area of study and what to do after graduation， according to the Future-track research in the UK. The research was done by the Higher Education Careers Service Unit. It plans to follow university applicants for six years from 2006 through their early careers. The first year’s findings come from a study of 130，000 university applicants. They show significant differences in prospective students’ approach to higher education， depending on whether their parents got degrees 【second-generation applicants】 or didn’t 【first-generation applicants】. First-generation applicants were more likely to say that their career and employment prospects were uppermost in their minds in deciding to go to university. About one-fifth of this group gave “to enable me to get a good job” as their main reason for choosing high education. And 37 percent said that a degree was “part of my career plan” . A young person coming from a non-professional household where finances are stretched may find the idea of learning for its own sake to be a luxury. This explains the explosion in vocational course. At Portsmouth University， first-year student Kim Burnett， 19， says that she specifically chose her degree in health research management and psychology to get a secure， well-paid job. Harriet Edge， 20， studying medicine at Manchester University， also wanted job security. Her parents lacked college degrees， though the fact that her uncle is a doctor appears to have influenced her choice. “Medicine is one of those fields where it’s pretty likely you’ll get a job at the end. That’s a big plus， as the debt levels after five years of study are going to be frightening，” she says. Many experts believe that this situation affects those with no family tradition of higher education far more keenly. The fact that 26 percent of respondents said that they needed more advice implies that some students may end up feeling that their higher education investment was not worthwhile. For those with graduate parents， this lack of guidance may， the researchers suggest， be less of a problem. “But， for those without the advantages， lack of access to career guidance before applying for higher education leaves them exposed to making poorer choices，” the survey concludes. In which of the following aspects do Kim Burnett and Harriet Edge have in common?

2. Passage Four Did your mum and dad go to university， or did they leave school and go straight to the Job Centre? The educational experience of parents is still important when it comes to how today’s students choose an area of study and what to do after graduation， according to the Future-track research in the UK. The research was done by the Higher Education Careers Service Unit. It plans to follow university applicants for six years from 2006 through their early careers. The first year’s findings come from a study of 130，000 university applicants. They show significant differences in prospective students’ approach to higher education， depending on whether their parents got degrees 【second-generation applicants】 or didn’t 【first-generation applicants】. First-generation applicants were more likely to say that their career and employment prospects were uppermost in their minds in deciding to go to university. About one-fifth of this group gave “to enable me to get a good job” as their main reason for choosing high education. And 37 percent said that a degree was “part of my career plan” . A young person coming from a non-professional household where finances are stretched may find the idea of learning for its own sake to be a luxury. This explains the explosion in vocational course. At Portsmouth University， first-year student Kim Burnett， 19， says that she specifically chose her degree in health research management and psychology to get a secure， well-paid job. Harriet Edge， 20， studying medicine at Manchester University， also wanted job security. Her parents lacked college degrees， though the fact that her uncle is a doctor appears to have influenced her choice. “Medicine is one of those fields where it’s pretty likely you’ll get a job at the end. That’s a big plus， as the debt levels after five years of study are going to be frightening，” she says. Many experts believe that this situation affects those with no family tradition of higher education far more keenly. The fact that 26 percent of respondents said that they needed more advice implies that some students may end up feeling that their higher education investment was not worthwhile. For those with graduate parents， this lack of guidance may， the researchers suggest， be less of a problem. “But， for those without the advantages， lack of access to career guidance before applying for higher education leaves them exposed to making poorer choices，” the survey concludes. A young person coming from a non-professional household ( ) .

1. Passage Four Did your mum and dad go to university， or did they leave school and go straight to the Job Centre? The educational experience of parents is still important when it comes to how today’s students choose an area of study and what to do after graduation， according to the Future-track research in the UK. The research was done by the Higher Education Careers Service Unit. It plans to follow university applicants for six years from 2006 through their early careers. The first year’s findings come from a study of 130，000 university applicants. They show significant differences in prospective students’ approach to higher education， depending on whether their parents got degrees 【second-generation applicants】 or didn’t 【first-generation applicants】. First-generation applicants were more likely to say that their career and employment prospects were uppermost in their minds in deciding to go to university. About one-fifth of this group gave “to enable me to get a good job” as their main reason for choosing high education. And 37 percent said that a degree was “part of my career plan” . A young person coming from a non-professional household where finances are stretched may find the idea of learning for its own sake to be a luxury. This explains the explosion in vocational course. At Portsmouth University， first-year student Kim Burnett， 19， says that she specifically chose her degree in health research management and psychology to get a secure， well-paid job. Harriet Edge， 20， studying medicine at Manchester University， also wanted job security. Her parents lacked college degrees， though the fact that her uncle is a doctor appears to have influenced her choice. “Medicine is one of those fields where it’s pretty likely you’ll get a job at the end. That’s a big plus， as the debt levels after five years of study are going to be frightening，” she says. Many experts believe that this situation affects those with no family tradition of higher education far more keenly. The fact that 26 percent of respondents said that they needed more advice implies that some students may end up feeling that their higher education investment was not worthwhile. For those with graduate parents， this lack of guidance may， the researchers suggest， be less of a problem. “But， for those without the advantages， lack of access to career guidance before applying for higher education leaves them exposed to making poorer choices，” the survey concludes. The main idea of the passage is that ( ) .