1、Q. Company marketing coffee has identified that coffee is most often consumed in the mornings. However, that company would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish a strategy reflective of their desires?

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1、Q. A customer’s decision to purchase one product or group of products over another is primarily a function of :

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1、Q. A(n )( )is a characteristic or quality that describes a database entity.

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2022年第二学期考试题库

1、Q. Information( )exists when one party in a transaction has more information that is important for the transaction than the other party.

A、　transparency

B、　asymmetry

C、　complexity

D、　discrimination

答案：B

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1、Q. Which of the following generates pressure to increase inventories?

A. 　cost of capital

B. 　ordering cost

C. 　storage and handling costs

D. 　taxes and insurance

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1、Q. Which of the following is not an input process method( )?

A. 　smart card

B. 　optical mark

C. 　point-of-sale

D. 　plotter

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1、Q. Which of the following is sometimes called mass production?

A. 　Batch

B. 　Line

C. 　Continuous

D. 　Project

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1、Q. The quality tool which helps focus on the most important problem areas based on the 80-20 rule is:

A. 　brainstorming.

B. 　check sheets.

C. 　Pareto analysis.

D. 　cause-and-effect diagrams.

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1、Q. Which of the following is not true about Michael Porter’s 5 Forces Model?

A. 　The model provides a framework analyzing the attractiveness of the given industry based on the level of competition.

B. 　The five forces include threat of new entrants, bargaining power of suppliers, bargaining power of vendors, threat of substitutes, and rivalry among existing competitors.

C. 　The profitability of the company is affected by rivalry among existing competitors (i.e., the level of competition)

D. 　The model supports the new paradigm of stakeholder management.

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1、Q. What are the main characteristics about charisma leadership that are not correct?

A. 　presentation of vision

B. 　clear expression

C. 　sensitivity to employee needs

D. 　altruistic communication

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1、Q. Modigliani and Miller＇s Proposition I, without taxes, states that:

A. 　The market value of any firm is independent of its capital structure

B. 　The market value of a firm＇s debt is independent of its capital structure