1、Q. A product line is a group of products that are closely related because the:
A. products share the same product managers
B. products all function in a similar manner and provide similar benefits
C. same company developed the idea for each product
D. products are all sold under the same brand name
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1、Q. The management of products from the customer back to the point of origin is an element of:
A. quality of life programs.
B. the transportation method.
C. critical mass.
D. reverse logistics.
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1、Q. An organization is using( )when it sets its prices so that total revenue is as large as possible relative to total costs.
A. profit maximization
B. market share pricing
C. demand-oriented pricing
D. sales maximization
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1、Q. Which one of the following methods of analysis is most appropriate to use when two investments are mutually exclusive?
A. Internal rate of return
B. Profitability index
C. Net present value
D. Modified internal rate of return
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1、Q. The primary activities of a firm include
A. inbound logistics, operations, outbound logistics, sales and marketing, and service.
B. inbound logistics, operations, outbound logistics, technology, and service.
C. procurement, inbound logistics, operations, technology, and outbound logistics.
D. procurement, operations, technology, sales and marketing, and services.
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1、Q.Marketing managers often use in-store promotions to stimulate sales of:
A. low-involvement products
B. high-involvement products
C. high-priced products
D. industrial products
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1、Q. The tendency of a group to settle on a decision that is good enough" is called"
A. goal displacement.
B. groupthink
C. satisficing.
D. heuristics.
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1、Q. ( ) is the conducting of business over the internet, not only buying and selling, but also serving customers and collaborating with business partners.
A. e-business
B. e-commerce
C. e-business model
D. internet shopping mall
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1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing segmentation.
A. lifestyle
B. motive
C. usage-rate
D. demographic
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1、Q. Which term best describes a popular marketing strategy that centers around the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer?
A. Transaction Processing Systems
B. Supply Chain Management
C. Enterprise Resource Planning
D. Customer Relationship Management
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