1、Q. When Avril went to purchase a birthday card for her new boyfriend, she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one. This card (which cost $3.25) is properly designated a high-involvement product because of:
A. brand loyalty
B. situational factors
C. financial risk
D. cognitive dissonance
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1、Q. Which one of the following is NOT a core competency?
A. Facilities
B. Market and financial know-how
C. Systems and technology
D. Competitive priorities
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1、Q. Which one is not the current trend of distribution in Korea?
A. proliferation of on-line trading
B. vertical integration by the large manufacturing companies
C. vertical integration by the large distribution companies
D. proliferation of the role of wholesale dealers
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1、Q. Which of the following methods of evaluating capital investment projects incorporates the time value of money concept?I) Payback Period, II) Payback Period, III) Net Present Value (NPV), IV) Internal Rate of Return
A. II and III only
B. II and IV only
C. III and IV only
D. I and III only
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1、Q. Which one of the following terms refers to the best option that was foregone when a particular investment is selected?
A. Side effect
B. Erosion
C. Sunk cost
D. Opportunity cost
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1、Q. Information( )exists when one party in a transaction has more information that is important for the transaction than the other party.
A. transparency
B. asymmetry
C. complexity
D. discrimination
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1、Q. From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called
A. the information value chain.
B. the IT value chain.
C. information processing.
D. feedback.
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1、Q. Kodak entered into an agreement with Businessland, IBM, and DEC to handle all its information systems, thereby relieving Kodak of the need for an information systems department. Such an agreement is known as a
A. collaborative effort.
B. joint venture.
C. licensing of technology.
D. market segmentation.
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1、Q. According to the Myers-Briggs Type Indicator (MBTI) classification, people belonging to the( )type are practical and prefer routine and order and focus on details.
A. feeling
B. perceiving
C. extraverted
D. sensing
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1、Q. Unsystematic risk:
A. can be effectively eliminated through portfolio diversification.
B. is compensated for by the risk premium.
C. is measured by beta.
D. cannot be avoided if you wish to participate in the financial markets.
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