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2022年第二学期考试题库
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1、Q. The use of WACC to select investments is acceptable when the:

A、 correlation of all new projects are equal.

B、 NPV is positive when discounted by the WACC.

C、 risk of the projects are equal to the risk of the firm.

D、 firm is well diversified and the unsystematic risk is negligible.

答案:C

2022年第二学期考试题库
1、Q. The value of a firm is maximized when the:
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1、Q.Which of the following statements best describes the typical target market?
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1、Q. During the communication process,( )allows you to see how well the message was delivered to the other party as intended.
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1、Q. Which of the following was a positive feature of bureaucracy, according to Max Weber?
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1、Q. The trade-off theory" of capital structure suggests that:"
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1、Q. Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:
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1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?
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1、Q. The advertisement of the Papa John “Better Ingredients, Better Pizza” is a good illustration of which of the following?
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1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing( )segmentation.
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1、Q. What are the three basic tasks of promotion?
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2022年第二学期考试题库
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2022年第二学期考试题库

1、Q. The use of WACC to select investments is acceptable when the:

A、 correlation of all new projects are equal.

B、 NPV is positive when discounted by the WACC.

C、 risk of the projects are equal to the risk of the firm.

D、 firm is well diversified and the unsystematic risk is negligible.

答案:C

2022年第二学期考试题库
相关题目
1、Q. The value of a firm is maximized when the:

A.  cost of equity is maximized.

B.  debt-equity ratio is minimized.

C.  levered cost of capital is maximized.

D.  weighted average cost of capital is minimized

https://www.shititong.cn/cha-kan/shiti/0005f677-5d0e-0fa8-c0a5-e9348781ba11.html
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1、Q.Which of the following statements best describes the typical target market?

A.  A target market will remain stable over time, including the same group of consumers.

B.  Target markets change over time as consumers drop in or out of the market, and as tastes change

C.  Target markets are not strongly affected by changes in the external environment

D.  Target markets only change when the features and benefits of the product offering change.

https://www.shititong.cn/cha-kan/shiti/0005f677-5aef-13c0-c0a5-e9348781ba19.html
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1、Q. During the communication process,( )allows you to see how well the message was delivered to the other party as intended.

A.  Feedback

B.  Channel

C.  Filtering

D.  Grapevine

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1、Q. Which of the following was a positive feature of bureaucracy, according to Max Weber?

A.  managers and workers working side-by-side

B.  impersonality

C.  loosely-defined hierarchy of authority

D.  hiring and promotion based on social status

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1、Q. The trade-off theory" of capital structure suggests that:"

A.  firms add leverage whenever interest rates are low.

B.  firms with higher risk should use less debt.

C.  firms should use 50% debt and 50% equity.

D.  firms should use debt to overcome high par values of stock.

https://www.shititong.cn/cha-kan/shiti/0005f677-5c7d-4928-c0a5-e9348781ba03.html
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1、Q. Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:

A.  reduction in supply

B.  increases in both supply and demand

C.  demand being elastic

D.  demand being inelastic

https://www.shititong.cn/cha-kan/shiti/0005f677-5bcc-3908-c0a5-e9348781ba06.html
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1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?

A.  Repeater

B.  Router

C.  Hub

D.  Firewall

https://www.shititong.cn/cha-kan/shiti/0005f677-5d93-4d08-c0a5-e9348781ba12.html
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1、Q. The advertisement of the Papa John “Better Ingredients, Better Pizza” is a good illustration of which of the following?

A.  Market segmentation

B.  Market differentiation

C.  Market targeting

D.  Market positioning

https://www.shititong.cn/cha-kan/shiti/0005f677-5bcc-3908-c0a5-e9348781ba0c.html
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1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing( )segmentation.

A.  lifestyle

B.  motive

C.  usage-rate

D.  demographic

https://www.shititong.cn/cha-kan/shiti/0005f677-5bcc-3cf0-c0a5-e9348781ba0c.html
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1、Q. What are the three basic tasks of promotion?

A.  informing, persuading, and convincing

B.  persuading, convincing, and reminding

C.  informing, convincing, and reminding

D.  informing, persuading, and reminding

https://www.shititong.cn/cha-kan/shiti/0005f677-5c7d-4540-c0a5-e9348781ba00.html
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