1、Q. Which of the following should be included in the analysis of a proposed investment?

A. 　marketing myopia

B. 　product entropy

C. 　market harvesting

D. 　strategic planning

A. 　Diversity

B. 　Identity

C. 　Autonomy

D. 　Feedback

A. 　improved flexibility.

B. 　improved decision making.

C. 　improved business practices.

D. 　improved efficiency.

A. 　determining how much debt should be borrowed from a particular lender

B. 　deciding whether or not to open a new store

C. 　deciding when to repay a long-term debt

D. 　determining how much inventory to keep on hand

A. 　is based on the yield to maturity of the company＇s outstanding bonds.

B. 　is equal to the coupon rate on the latest bonds issued by the company.

C. 　is equivalent to the average current yield on all of a company＇s outstanding bonds.

D. 　is based on the coupon rate on the latest bonds issued by a company.

A. 　Managers

B. 　Assistants

C. 　Apprentices

D. 　Interns

A. 　Internal rate of return

B. 　Profitability index

C. 　Net present value

D. 　Modified internal rate of return

A. 　product variety is low

B. 　demand is predictable

C. 　contribution margins are low

D. 　product variety is high

Marketing

A. 　Complex and highly customized process, unique sequence of tasks

B. 　Low volume and low standardization

C. 　Connect line, routine work with few major products and higher volumes

D. 　Continuous flows with one of a kind products

A. 　price is the most important variable for customers

B. 　sales depend predominantly on an aggressive sales force

C. 　what the customer thinks he or she is buying is what is important

D. 　a company has to apply scientific management techniques to survive