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2022年第二学期考试题库

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2022年第二学期考试题库

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1、Q. Which one of the following terms refers to the best option that was foregone when a particular investment is selected?

A、　Side effect

B、　Erosion

C、　Sunk cost

D、　Opportunity cost

答案：D

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2022年第二学期考试题库

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1、Q. Arm & Hammer is a well-known and respected brand of baking soda. The company has put it’s brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more products. These are examples of:

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1、Q.Marketing managers often use in-store promotions to stimulate sales of:

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1、Q. Monitoring trends in the industry, the marketplace, and society for potential opportunities or threats is known as

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1、Q. Which one of the following statements about the U.S. service sector is true?

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1、Q. The process of assigning meaningful authority and responsibility to managers and employees lower in the hierarchy is called

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1、Q.( )systems are especially suited to situations in which the procedure for arriving at a solution may not be fully defined in advance.

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1、Q. Information( )exists when one party in a transaction has more information that is important for the transaction than the other party.

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1、Q. Which of these is NOT a core process that managers would focus on for improvement opportunities?

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1、Q. When projects are mutually exclusive, selection should be made according to the project with the:

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1、Q. Net working capital is defined as:

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2022年第二学期考试题库

题目内容

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单选题

)

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2022年第二学期考试题库

1、Q. Which one of the following terms refers to the best option that was foregone when a particular investment is selected?

A、　Side effect

B、　Erosion

C、　Sunk cost

D、　Opportunity cost

答案：D

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2022年第二学期考试题库

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2022年第二学期考试题库

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1、Q. Arm & Hammer is a well-known and respected brand of baking soda. The company has put it’s brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more products. These are examples of:

A. 　brand transfers

B. 　brand modifications

C. 　brand banks

D. 　brand extensions

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1、Q.Marketing managers often use in-store promotions to stimulate sales of:

A. 　low-involvement products

B. 　high-involvement products

C. 　high-priced products

D. 　industrial products

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1、Q. Monitoring trends in the industry, the marketplace, and society for potential opportunities or threats is known as

A. 　environmental scanning.

B. 　market segmentation.

C. 　flow strategy.

D. 　mission statement development.

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1、Q. Which one of the following statements about the U.S. service sector is true?

A. 　Wholesale and retail firms compose approximately 60 percent of the service sector.

B. 　Wealth is created primarily in the service sector.

C. 　ndividual service-sector facilities cover larger geographic markets than do manufacturingfacilities.

D. 　The service sector’s share of total employment in the U.S. economy has been increasing.

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1、Q. The process of assigning meaningful authority and responsibility to managers and employees lower in the hierarchy is called

A. 　accountability.

B. 　responsibility.

C. 　delegation

D. 　authority.

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1、Q.( )systems are especially suited to situations in which the procedure for arriving at a solution may not be fully defined in advance.

A. 　Management information

B. 　Transaction processing

C. 　Decision-support

D. 　Knowledge management

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1、Q. Information( )exists when one party in a transaction has more information that is important for the transaction than the other party.

A. 　transparency

B. 　asymmetry

C. 　complexity

D. 　discrimination

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1、Q. Which of these is NOT a core process that managers would focus on for improvement opportunities?

A. 　supplier relationships

B. 　new product/service development

C. 　order fulfillment

D. 　employee training

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1、Q. When projects are mutually exclusive, selection should be made according to the project with the:

A. 　longer life.

B. 　larger initial size.

C. 　highest IRR.

D. 　highest NPV.

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1、Q. Net working capital is defined as:

A. 　the depreciated book value of a firm＇s fixed assets.

B. 　the value of a firm＇s current assets.

C. 　available cash minus current liabilities.

D. 　current assets minus current liabilities.

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