1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing( )segmentation.
A. lifestyle
B. motive
C. usage-rate
D. demographic
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1、Q. One upside to terminating a project that is not going as well as planned is that:
A. poorly performing project team members will be kept from causing trouble elsewhere.
B. no additional costs will be incurred.
C. poor project managers will be weeded out.
D. resources can perhaps be put to better use elsewhere.
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1、Q. The( )is an economic model often defined as a peer-to-peer (P2P) based activity of acquiring, providing, or sharing access to goods and services that are facilitated by a community based online platform.
A. community economy
B. facilitating economy
C. social economy
D. sharing economy
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1、Q. Which systems are typically a major source of data for other systems?
A. transaction processing systems
B. management information systems
C. executive support systems
D. decision-support systems
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1、Q. The( )element of motivation describes how hard a person tries.
A. intelligence
B. experience
C. direction
D. intensity
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1、Q. The advertisement of the Papa John “Better Ingredients, Better Pizza” is a good illustration of which of the following?
A. Market segmentation
B. Market differentiation
C. Market targeting
D. Market positioning
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1、Q. Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:
A. reduction in supply
B. increases in both supply and demand
C. demand being elastic
D. demand being inelastic
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1、Q.( )is a cyber attack intended to redirect a website’s traffic to another, fake site. It is a scamming practice in which malicious code is installed on a personal computer or server, misdirecting users to fraudulent Web sites without their knowledge or consent.
A. Phishing
B. Pharming
C. Vishing
D. Smishing
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1、Q. The( )is a personality assessment model that describes five basic dimensions encompassing most of the significant variation in human personality, namely extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience.
A. Big Five model
B. Birkman method
C. Keirsey Temperament Sorter
D. Forté Profile
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1、Q. Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. To determine why this decrease in attendance occurred, the museum staff could rely on:
A. a production audit
B. database marketing
C. marketing research
D. an internal marketing audit
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