1、Q. Consumers consider five aspects when defining quality. Which one of the following is least likely to be one of these aspects?
A. value
B. fitness for use
C. psychological impressions
D. individual development
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1、Q. The blind unwillingness of a cohesive group to consider alternatives is called
A. paradigm paralysis
B. social loafing
C. groupthink
D. dialectical inquiry
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1、Q. The advertisement of the Papa John “Better Ingredients, Better Pizza” is a good illustration of which of the following?
A. Market segmentation
B. Market differentiation
C. Market targeting
D. Market positioning
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1、Q. Regina George works as a campaign manager in a not-for-profit organization in Hampshire. For the upcoming campaign against genetic engineering, she is networking with managers who are working on the issue of food safety. Through her network of contacts, she strives to gain information about the stakeholders in the food industry and other lobby groups. Which of the following roles is George most likely to be playing according to Mintzberg＇s classification of managerial roles?
A. leader
B. resource allocator
C. figurehead
D. liaison
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1、Q. Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She＇s the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She＇s old enough to know what she wants. And young enough to get it." This is an example of segmentation
A. demographic and psychographic
B. benefit desired and demographic
C. geodemographic and benefit desired
D. demographic and usage rate
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1、Q. KH co. issued a consol ( ) bond outstanding that pays $100 in interest each year. Assuming that the current interest rate is 5% and that you will receive your first interest payment one year from now, then the value of the consol bond is closest to:
A. 1000
B. 1100
C. 2100
D. 2000
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1、Q. The value of a firm is maximized when the:
A. cost of equity is maximized.
B. debt-equity ratio is minimized.
C. levered cost of capital is maximized.
D. weighted average cost of capital is minimized
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1、Q.( )variation is a variation whose cause can be identified and should be handled by the company.
A. Assignable
B. Controllable
C. Random
D. Statistical
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1、Q. Identify the answer choice below that is not a type of internet communication.
A. Email
B. Twitter
C. Blogging
D. Direct Mail
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1、Q.Which of the following is more likely for a firm practicing the relaxed" strategy of long- versus short-term borrowing at the height of sales demand?"
A. It will borrow heavily on a short-term basis.
B. It will invest heavily in marketable securities.
C. It will borrow heavily on a long-term basis.
D. Long-term financing will approximate capital requirements.
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