1、Q. Cash flow from assets ( ) is calculated as:
A. EBIT - tax + depreciation - capital spending - change in net working capital.
B. EBIT + tax + depreciation - capital spending - change in net working capital.
C. EBIT - tax - depreciation - capital spending + change in net working capital.
D. EBIT - tax - depreciation + capital spending - change in net working capital.
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1、Q.Marketing managers often use in-store promotions to stimulate sales of:
A. low-involvement products
B. high-involvement products
C. high-priced products
D. industrial products
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1、Q.( )is a state of emotional, mental, and even physical exhaustion, expressed as listlessness, indifference, or frustration.
A. Eustress
B. Distress
C. Stress
D. Burnout
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1、Q. Arm & Hammer is a well-known and respected brand of baking soda. The company has put it’s brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more products. These are examples of:
A. brand transfers
B. brand modifications
C. brand banks
D. brand extensions
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1、Q. Which of the followings is NOT a part of Maslow’s Need Hierarchy?""
A. esteem needs
B. self-actualization needs
C. love (social) needs
D. hygiene needs
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1、Q. Which one of the following statements is more of a general characteristic of a service organization, as compared to a manufacturing organization?
A. Output can be inventoried.
B. The response time is longer.
C. There is less customer contact.
D. The facilities tend to be smaller.
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1、Q. Company marketing coffee has identified that coffee is most often consumed in the mornings. However, that company would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish a strategy reflective of their desires?
A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and life-cycle segmentation
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1、Q. Kodak entered into an agreement with Businessland, IBM, and DEC to handle all its information systems, thereby relieving Kodak of the need for an information systems department. Such an agreement is known as a
A. collaborative effort.
B. joint venture.
C. licensing of technology.
D. market segmentation.
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1、Q. Which one is not the current trend of distribution in Korea?
A. proliferation of on-line trading
B. vertical integration by the large manufacturing companies
C. vertical integration by the large distribution companies
D. proliferation of the role of wholesale dealers
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1、Q. The three activities in an information system that produce the information organizations use to control operations are
A. information retrieval, research, and analysis.
B. input, output, and feedback.
C. input, processing, and output.
D. data analysis, processing, and feedback.
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