1、Q. Monitoring trends in the industry, the marketplace, and society for potential opportunities or threats is known as
A. environmental scanning.
B. market segmentation.
C. flow strategy.
D. mission statement development.
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1、Q.( )are defined as people who oversee the activities of others and who are responsible for attaining goals in organizations.
A. Managers
B. Assistants
C. Apprentices
D. Interns
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1、Q. The method for evaluating location alternatives that uses their total-cost lines is:
A. locational cost-profit-volume analysis.
B. the transportation model.
C. factor rating.
D. geographic information system (GIS) analysis.
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1、Q. According to Porter＇s Five Competitive Forces, which of the following is the key force in the fast-food industry?
A. Threat of new entrants
B. Threat posed by substitute products
C. Bargaining power of suppliers
D. Bargaining power of buyers
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1、Q. Which information system allows for easy integration and central data storage?
A. Enterprise
B. Legacy
C. Software
D. Hardware
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1、Q. A(n)( )describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.
A. marketing orientation
B. environmental scan
C. market opportunity analysis
D. marketing mix audit
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1、Q. The management of products from the customer back to the point of origin is an element of:
A. quality of life programs.
B. the transportation method.
C. critical mass.
D. reverse logistics.
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1、Q. Which of the following is not an input process method( )?
A. smart card
B. optical mark
C. point-of-sale
D. plotter
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1、Q. Which of the following is NOT an external cause of supply chain disruptions?
A. late deliveries
B. new service or product introductions
C. customer service or product mix changes
D. underfilled shipments
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1、Q. Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She＇s the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She＇s old enough to know what she wants. And young enough to get it." This is an example of segmentation
A. demographic and psychographic
B. benefit desired and demographic
C. geodemographic and benefit desired
D. demographic and usage rate
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