APP下载

在校教育

2022年第二学期考试题库

搜索

2022年第二学期考试题库

题目内容

(

单选题

)

1、Q. Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She＇s the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She＇s old enough to know what she wants. And young enough to get it." This is an example of segmentation

A、　demographic and psychographic

B、　benefit desired and demographic

C、　geodemographic and benefit desired

D、　demographic and usage rate

答案：A

2022年第二学期考试题库

1、Q. Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:

点击查看题目

1、Q. Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of a change in the factor of the external environment.

点击查看题目

1、Q. The idea that workers are capable of accepting responsibility and working in a self-directed manner is representative of

点击查看题目

1、Q. Arm & Hammer is a well-known and respected brand of baking soda. The company has put it’s brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more products. These are examples of:

点击查看题目

1、Q.( )systems are especially suited to situations in which the procedure for arriving at a solution may not be fully defined in advance.

点击查看题目

1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?

点击查看题目

1、Q. Which of the following is not true about the rational strategic management processes?

点击查看题目

1、Q.( ) is the idea that socially responsible companies will outperform their peers by focusing on the world＇s social problems and viewing them as opportunities to build profit and help the world at the same time.

点击查看题目

1、Q. A product line is a group of products that are closely related because the:

点击查看题目

1、Q. The quality tool which helps focus on the most important problem areas based on the 80-20 rule is:

题目内容

(

单选题

)

手机预览

2022年第二学期考试题库

1、Q. Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She＇s the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She＇s old enough to know what she wants. And young enough to get it." This is an example of segmentation

A、　demographic and psychographic

B、　benefit desired and demographic

C、　geodemographic and benefit desired

D、　demographic and usage rate

答案：A

相关题目

A. 　reduction in supply

B. 　increases in both supply and demand

C. 　demand being elastic

D. 　demand being inelastic

点击查看答案

A. 　psychographic

B. 　technological

C. 　competitive

D. 　demographic

点击查看答案

1、Q. The idea that workers are capable of accepting responsibility and working in a self-directed manner is representative of

A. 　Theory X.

B. 　Theory Y.

C. 　Theory Z.

D. 　hierarchy of needs.

点击查看答案

A. 　brand transfers

B. 　brand modifications

C. 　brand banks

D. 　brand extensions

点击查看答案

1、Q.( )systems are especially suited to situations in which the procedure for arriving at a solution may not be fully defined in advance.

A. 　Management information

B. 　Transaction processing

C. 　Decision-support

D. 　Knowledge management

点击查看答案

1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?

A. 　Repeater

B. 　Router

C. 　Hub

D. 　Firewall

点击查看答案

1、Q. Which of the following is not true about the rational strategic management processes?

A. 　Corporate-level strategy means the choice of industry.

B. 　Examples of business-level strategy include cost-leadership strategy and differentiation strategy.

C. 　Functional-level strategy should be fit with the upper level strategies such as business-level strategy.

D. 　Enterprise-level strategy is only symbolic and no need to be reflected in the lower level strategies.

点击查看答案

A. 　Sustainability

B. 　Philanthropy

C. 　Cause marketing

D. 　Creative ethics

点击查看答案

1、Q. A product line is a group of products that are closely related because the:

A. 　products share the same product managers

B. 　products all function in a similar manner and provide similar benefits

C. 　same company developed the idea for each product

D. 　products are all sold under the same brand name

点击查看答案

1、Q. The quality tool which helps focus on the most important problem areas based on the 80-20 rule is:

A. 　brainstorming.

B. 　check sheets.

C. 　Pareto analysis.

D. 　cause-and-effect diagrams.

类似热门题库

2024年单独招生考试数学题库（高中生适用）

2024年辽宁装备制造职业技术学院单独招生考试

梅河口康美职业技术学院2024年高职分类考试（单招）职业技能测试题库

2024 年单独招生职业技能测试考试题库

2024年单独招生职业技能测试考试题库

职业适应性测试题库

2024年中职单招（学前教育）专业综合课题库