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2022年第二学期考试题库

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2022年第二学期考试题库

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1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing( )segmentation.

A、　lifestyle

B、　motive

C、　usage-rate

D、　demographic

答案：C

2022年第二学期考试题库

1、Q. When projects are mutually exclusive, selection should be made according to the project with the:

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1、Q. What is the WACC for a firm with 50% debt and 50% equity that pays 12% on its debt, 20% on its equity, and has a 40% tax rate?

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1、Q.When most of the elements of a financial plan are related to sales levels, the plan is:

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1、Q. Regarding control charts, a type I error refers to concluding that the process is:

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1、Q. KH co., just paid its annual dividend of $1.45 a share. The firm recently announced that all future dividends will be increased by 2.8 percent annually. What is one share of this stock worth to you if you require a 14 percent rate of return?

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1、Q. Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of a change in the( )factor of the external environment.

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1、Q. What is the Group Decision-Making’s weakness that is not correct?

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1、Q. Which of the following is not a benefit of small lot sizes in lean systems?

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1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?

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1、Q. Which one of the following methods of analysis is most appropriate to use when two investments are mutually exclusive?

题目内容

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单选题

)

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2022年第二学期考试题库

1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing( )segmentation.

A、　lifestyle

B、　motive

C、　usage-rate

D、　demographic

答案：C

相关题目

1、Q. When projects are mutually exclusive, selection should be made according to the project with the:

A. 　longer life.

B. 　larger initial size.

C. 　highest IRR.

D. 　highest NPV.

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1、Q. What is the WACC for a firm with 50% debt and 50% equity that pays 12% on its debt, 20% on its equity, and has a 40% tax rate?

A. 9.6%

B. 12%

C. 13.6%

D. 16%

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1、Q.When most of the elements of a financial plan are related to sales levels, the plan is:

A. 　less likely to be effective.

B. 　using sales as a plug figure.

C. 　a percentage of sales model.

D. 　not adjusted for inflation.

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1、Q. Regarding control charts, a type I error refers to concluding that the process is:

A. 　in control when it is not in control

B. 　incapable when it is capable

C. 　out of control when it is in control

D. 　capable when it is not capable

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A. 12.56

B. 12.95

C. 13.31

D. 13.68

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A. 　psychographi

B. 　technological

C. 　competitive

D. 　demographic

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1、Q. What is the Group Decision-Making’s weakness that is not correct?

A. 　spend a lot of time making decisions

B. 　creation of incomplete information and knowledge

C. 　pressure to agree with a particular opinion

D. 　ambiguity of responsibility

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1、Q. Which of the following is not a benefit of small lot sizes in lean systems?

A. 　In-process inventory is considerably less.

B. 　Each product is produced less frequently.

C. 　Carrying costs are reduced.

D. 　There is less clutter in the workplace.

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1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?

A. 　Repeater

B. 　Router

C. 　Hub

D. 　Firewall

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1、Q. Which one of the following methods of analysis is most appropriate to use when two investments are mutually exclusive?

A. 　Internal rate of return

B. 　Profitability index

C. 　Net present value

D. 　Modified internal rate of return

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