1、Q. According to Porter＇s Five Competitive Forces, which of the following is the key force in the fast-food industry?

A. 　Enterprise

B. 　Legacy

C. 　Software

D. 　Hardware

A. 　transparency

B. 　asymmetry

C. 　complexity

D. 　discrimination

A. 　Discount rate that creates a zero cash flow from assets

B. 　Discount rate which results in a zero net present value for the project

C. 　Discount rate which results in a net present value equal to the project＇s initial cost

D. 　Rate of return required by the project＇s investors

A. 　 $1,070; $35

B. 　 $1,070; $70

C. 　 $1,000; $35

D. 　 $1,000; $70

A. 　Market segmentation

B. 　Market differentiation

C. 　Market targeting

D. 　Market positioning

A. 　Output can be inventoried.

B. 　The response time is longer.

C. 　There is less customer contact.

D. 　The facilities tend to be smaller.

A. 　is based on the yield to maturity of the company＇s outstanding bonds.

B. 　is equal to the coupon rate on the latest bonds issued by the company.

C. 　is equivalent to the average current yield on all of a company＇s outstanding bonds.

D. 　is based on the coupon rate on the latest bonds issued by a company.

A. 　product variety is low

B. 　demand is predictable

C. 　contribution margins are low

D. 　product variety is high

Marketing

A. 　field.

B. 　row.

C. 　column.

D. 　entity.

A. 　supplier relationships

B. 　new product/service development

C. 　order fulfillment

D. 　employee training