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2022年第二学期考试题库

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2022年第二学期考试题库

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1、Q. When Avril went to purchase a birthday card for her new boyfriend, she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one. This card (which cost $3.25) is properly designated a high-involvement product because of:

A、　brand loyalty

B、　situational factors

C、　financial risk

D、　cognitive dissonance

答案：B

2022年第二学期考试题库

1、Q. Which of the following statements is more of a general characteristic of a manufacturing organization, as compared to a service organization?

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1、Q. What are the three basic tasks of promotion?

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1、Q. Products under high involvement purchase situations can have the characteristics of :

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1、Q. The steps of the consumer decision-making process in order are:

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1、Q. Consumers consider five aspects when defining quality. Which one of the following is least likely to be one of these aspects?

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1、Q. Which of the job characteristics allows staffs to plan their own work schedules and decide how to work?

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1、Q. Standard deviation measures( )risk while beta measures( )risk.

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1、Q. Responsive supply chains should be preferred when:

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1、Q. A( )is a name, term, sign, symbol, or design, or a combination of these intended to identify the goods or services of one seller and to differentiate them from those of competitors.

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1、Q. The primary activities of a firm include

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2022年第二学期考试题库

1、Q. When Avril went to purchase a birthday card for her new boyfriend, she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one. This card (which cost $3.25) is properly designated a high-involvement product because of:

A、　brand loyalty

B、　situational factors

C、　financial risk

D、　cognitive dissonance

答案：B

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1、Q. Which of the following statements is more of a general characteristic of a manufacturing organization, as compared to a service organization?

A. 　Short-term demand tends to be highly variable.

B. 　Operations are more capital intensive.

C. 　Outputs are more intangible.

D. 　Quality is more difficult to measure.

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1、Q. What are the three basic tasks of promotion?

A. 　informing, persuading, and convincing

B. 　persuading, convincing, and reminding

C. 　informing, convincing, and reminding

D. 　informing, persuading, and reminding

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1、Q. Products under high involvement purchase situations can have the characteristics of :

A. 　being very expensive but having a low perceived risk

B. 　having serious personal consequences and reflecting on the consumer’s social image

C. 　having very few important attributes but a high perceived risk

D. 　all of the above

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1、Q. The steps of the consumer decision-making process in order are:

A. 　need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior

B. 　need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior

C. 　need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

D. 　information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction

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1、Q. Consumers consider five aspects when defining quality. Which one of the following is least likely to be one of these aspects?

A. 　value

B. 　fitness for use

C. 　psychological impressions

D. 　individual development

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1、Q. Which of the job characteristics allows staffs to plan their own work schedules and decide how to work?

A. 　Diversity

B. 　Identity

C. 　Autonomy

D. 　Feedback

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1、Q. Standard deviation measures( )risk while beta measures( )risk.

A. 　systematic; unsystematic

B. 　unsystematic; systematic

C. 　asset-specific; market

D. 　total; systematic＼

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1、Q. Responsive supply chains should be preferred when:

A. 　product variety is low

B. 　demand is predictable

C. 　contribution margins are low

D. 　product variety is high

Marketing

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1、Q. A( )is a name, term, sign, symbol, or design, or a combination of these intended to identify the goods or services of one seller and to differentiate them from those of competitors.

A. 　Product feature

B. 　Sponsorship

C. 　Logo

D. 　Brand

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1、Q. The primary activities of a firm include

A. 　inbound logistics, operations, outbound logistics, sales and marketing, and service.

B. 　inbound logistics, operations, outbound logistics, technology, and service.

C. 　procurement, inbound logistics, operations, technology, and outbound logistics.

D. 　procurement, operations, technology, sales and marketing, and services.

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