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1、Q. Products under high involvement purchase situations can have the characteristics of :

A、 being very expensive but having a low perceived risk

B、 having serious personal consequences and reflecting on the consumer’s social image

C、 having very few important attributes but a high perceived risk

D、 all of the above

答案:B

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2022年第二学期考试题库
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1、Q. Which of the following is not true about Michael Porter’s 5 Forces Model?
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1、Q. KH Company is expected to pay an annual dividend next year of $3.10 a share. Dividends are expected to increase by 1.85 percent annually. What is one share of this stock worth at a required rate of return of 15 percent?
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1、Q. KH, Inc. is financed with 40 percent debt and 60 percent equity. This mixture of debt and equity is referred to as the firm's:
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1、Q. All of the following are phases of systems analysis, except
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1、Q. Which of the following statements concerning manufacturing and service organizations is generally true?
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1、Q. An organization is using( )when it sets its prices so that total revenue is as large as possible relative to total costs.
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1、Q. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
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1、Q. Who is the inventor of the World Wide Web?
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1、Q. Which level of Maslow's hierarchy of needs deals with satisfying one's hunger, thirst, and other bodily needs?
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1、Q.( )means that persued goal is agree with his interests or the most important value for him.
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2022年第二学期考试题库

1、Q. Products under high involvement purchase situations can have the characteristics of :

A、 being very expensive but having a low perceived risk

B、 having serious personal consequences and reflecting on the consumer’s social image

C、 having very few important attributes but a high perceived risk

D、 all of the above

答案:B

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2022年第二学期考试题库
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1、Q. Which of the following is not true about Michael Porter’s 5 Forces Model?

A.  The model provides a framework analyzing the attractiveness of the given industry based on the level of competition.

B.  The five forces include threat of new entrants, bargaining power of suppliers, bargaining power of vendors, threat of substitutes, and rivalry among existing competitors.

C.  The profitability of the company is affected by rivalry among existing competitors (i.e., the level of competition)

D.  The model supports the new paradigm of stakeholder management.

https://www.shititong.cn/cha-kan/shiti/0005f677-57a2-6190-c0a5-e9348781ba05.html
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1、Q. KH Company is expected to pay an annual dividend next year of $3.10 a share. Dividends are expected to increase by 1.85 percent annually. What is one share of this stock worth at a required rate of return of 15 percent?

A. 24.01

B. 26.3

C. 24.56

D. 23.57

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1、Q. KH, Inc. is financed with 40 percent debt and 60 percent equity. This mixture of debt and equity is referred to as the firm's:

A.  capital structure.

B.  capital budget.

C.  asset allocation.

D.  working capital.

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1、Q. All of the following are phases of systems analysis, except

A.  decision analysis phase

B.  requirements analysis phase

C.  design analysis phase

D.  scope definition phase

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1、Q. Which of the following statements concerning manufacturing and service organizations is generally true?

A.  A service facility is more likely to serve national or even international markets.

B.  Manufacturing organizations generally have more difficulty in matching capacity with demand.

C.  In many service organizations, such as hospitals and entertainment centers, customers themselves are inputs to the transformation processes.

D.  Most service organizations can buffer themselves against uncertain demand by creating inventories and smoothing output levels.

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1、Q. An organization is using( )when it sets its prices so that total revenue is as large as possible relative to total costs.

A.  profit maximization

B.  market share pricing

C.  demand-oriented pricing

D.  sales maximization

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1、Q. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

A.  price is the most important variable for customers

B.  sales depend predominantly on an aggressive sales force

C.  what the customer thinks he or she is buying is what is important

D.  a company has to apply scientific management techniques to survive

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1、Q. Who is the inventor of the World Wide Web?

A.  Tim Berners Lee

B.  Marc Zukerberg

C.  Kevin Ashton

D.  Alan Turing

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1、Q. Which level of Maslow's hierarchy of needs deals with satisfying one's hunger, thirst, and other bodily needs?

A.  safety-security

B.  physiological

C.  social

D.  esteem

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1、Q.( )means that persued goal is agree with his interests or the most important value for him.

A.  Self-concordance

B.  Self-fulfilling prophecy

C.  Self-efficacy

D.  Self-actualization

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