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2022年第二学期考试题库

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2022年第二学期考试题库

题目内容

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1、Q. A(n)( )describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.

A、　marketing orientation

B、　environmental scan

C、　market opportunity analysis

D、　marketing mix audit

答案：C

2022年第二学期考试题库

1、Q. Which of the following is not a reason why capacity decisions are so important?

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1、Q. How much would an investor expect to pay for a $1,000 par value bond with a 9% annual coupon that matures in 5 years if the interest rate is 7%?

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1、Q. The process that facilitates the placement of orders and identifies, attracts, and builds relationships with external customers is called the:

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1、Q. ( ) is the conducting of business over the internet, not only buying and selling, but also serving customers and collaborating with business partners.

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1、Q. is the obligation of an organization to behave in ethical ways in the social environment in which it operates.

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1、Q. The economic or productive potential of strong, trusting, and cooperative relationships is called

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1、Q. Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:

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1、Q. What is the name of hardware and/or software that guards a private network by analyzing the information leaving and entering the network?

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1、Q.( ) is the idea that socially responsible companies will outperform their peers by focusing on the world＇s social problems and viewing them as opportunities to build profit and help the world at the same time.

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1、Q. Net working capital is defined as:

题目内容

(

单选题

)

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2022年第二学期考试题库

1、Q. A(n)( )describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.

A、　marketing orientation

B、　environmental scan

C、　market opportunity analysis

D、　marketing mix audit

答案：C

相关题目

1、Q. Which of the following is not a reason why capacity decisions are so important?

A. 　Capacity limits the rate of output possible.

B. 　Capacity affects operating costs.

C. 　Capacity is a major determinant of initial costs.

D. 　Capacity chunks can be added or deleted quickly and inexpensively.

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1、Q. How much would an investor expect to pay for a $1,000 par value bond with a 9% annual coupon that matures in 5 years if the interest rate is 7%?

A. 696.74

B. 1075.82

C. 1082

D. 1123.01

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1、Q. The process that facilitates the placement of orders and identifies, attracts, and builds relationships with external customers is called the:

A. 　customer relationship process

B. 　new service development process.

C. 　order fulfillment process.

D. 　supplier relationship process.

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1、Q. ( ) is the conducting of business over the internet, not only buying and selling, but also serving customers and collaborating with business partners.

A. 　e-business

B. 　e-commerce

C. 　e-business model

D. 　internet shopping mall

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1、Q. is the obligation of an organization to behave in ethical ways in the social environment in which it operates.

A. 　Vision statement

B. 　Servant leadership

C. 　Corporate social responsibility

D. 　Code of ethics

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1、Q. The economic or productive potential of strong, trusting, and cooperative relationships is called