1、Q. When a project＇s internal rate of return equals its opportunity cost of capital, then:
A. the project should be rejected.
B. the project has no cash inflows.
C. the net present value will be positive.
D. the net present value will be zero.
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1、Q. What is a string of bits, usually 8, used to store one number or character in a computer system?
A. bit
B. byte
C. data item
D. data record
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1、Q. In network economics, the value of a commercial software vendor＇s software products
A. increases as more people use them.
B. decreases as more people use them.
C. increases due to higher marginal gain in output.
D. decreases according to the law of diminishing returns.
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1、Q. What should be the price for a common stock paying $3.50 annually in dividends if the growth rate is zero and the discount rate is 8%?
A. 22.86
B. 28
C. 42
D. 43.75
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1、Q. Freda was proud of her shiny new iPhone. She was disappointed when she began to notice scratches on its display surface. If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches, she could have avoided this annoying problem. For Freda, the protective films are a(n) product.
A. heterogeneous shopping
B. specialty
C. unsought
D. convenience
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1、Q. The two general approaches to forecasting are:
A. mathematical and statistical.
B. qualitative and quantitative.
C. judgmental and qualitative.
D. historical and associative.
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1、Q. MM Proposition I with no tax supports the argument that:
A. business risk determines the return on assets.
B. the cost of equity rises as leverage rises..
C. it is completely irrelevant to a firm’s capital structure..
D. a firm should borrow money to the point where the tax benefit from debt is equal to the cost of the increased probability of financial distress.
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1、Q. Vutek manufactures printing machines used to print high resolution graphics for billboards, bus cards, banners, and posters. For distribution, you would expect Vutek to use a:
A. network of facilitating agents
B. horizontally integrated channel
C. vertical marketing system
D. direct channel
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1、Q. Kimberly-Clark has outfitted consumers with mini video cameras mounted to visors to watch consumers doing chores and shopping. Using this research approach, known as research, Kimberly-Clark learned that mothers had trouble using Huggies Baby Wash to bathe their infants. The problem was that the women liked to keep one hand on their infant at all times while the Baby Wash bottle required two hands to open dispense.
A. ethnographic
B. in-depth interview
C. experiment
D. survey
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1、Q. Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:
A. reduction in supply
B. increases in both supply and demand
C. demand being elastic
D. demand being inelastic
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