1、Q. Which one of the following is not a factor of successful product and service design?:

1、Q The more any given resource is applied to production, the lower the marginal gain in output, until a point is reached where the additional inputs produce no additional output. This is referred to as

A. 　the point of no return.

B. 　the law of diminishing returns.

C. 　supply and demand.

D. 　network inelasticity.

1、Q. Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She＇s the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She＇s old enough to know what she wants. And young enough to get it." This is an example of segmentation

A. 　demographic and psychographic

B. 　benefit desired and demographic

C. 　geodemographic and benefit desired

D. 　demographic and usage rate

1、Q.( )is a strategy of increasing market share for present products in existing markets.

A. 　Market penetration

B. 　Product development

C. 　Market development

D. 　Diversification

1、Q. Minimizing the weighted average cost of capital ( ) is the same as:

A. 　Maximizing the market value of the firm

B. 　Maximizing the book value of the firm

C. 　Maximizing the profits of the firm

D. 　Maximizing the liquidating value of the firm

1、Q. Which one of the following is not a factor of successful product and service design?:

A. 　Be aware of what the competitors are doing.

B. 　Be aware of what customers want.

C. 　Know what government regulations are.

D. 　Use computerized design techniques.

1、Q. Which of the following is not true about Organization?

A. 　Organization is a social entity.

B. 　Organization is a goal-directed entity.

C. 　Organization does not need an identifiable boundary.

D. 　Organization can be defined as a production system.

1、Q. An organization with a(n)( ) believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals＇ and society＇s long-term best interests.

A. 　sales orientation

B. 　market orientation

C. 　ethical business mission

D. 　societal orientation

1、Q. which of the following best represents deep-level similarity?

A. 　employees in their mid-thirties with 10 years＇ work experience in the publishing industry

B. 　colleagues who both hail from the same neighborhood in Alabama

C. 　employees who speak Spanish and share similar religious values

D. 　employees who seek challenges in assignments and like to work collaboratively

1、Q. The blind unwillingness of a cohesive group to consider alternatives is called

A. 　paradigm paralysis

B. 　social loafing

C. 　groupthink

D. 　dialectical inquiry

1、Q. According to the job characteristics model, autonomy is defined as the degree to which( ).

A. 　a job requires completion of a whole and identifiable piece of work

B. 　a job generates direct and clear information about performance

C. 　a job provides the worker freedom, independence, and discretion

D. 　a job has an impact on the lives or work of other people