1、Q. Monitoring trends in the industry, the marketplace, and society for potential opportunities or threats is known as
A. environmental scanning.
B. market segmentation.
C. flow strategy.
D. mission statement development.
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1、Q. If your main supplier was late in delivering goods, which type of system would you use to update your production schedule?
A. ESS
B. TPS
C. MIS
D. DSS
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1、Q. If the beta of KH is 0.65, risk-free rate is 4% and the rate of return on the market portfolio is 14%, calculate the expected rate of return on KH stock:
A. 12.6%
B. 10.5%
C. 13.1%
D. 6.5%
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1、Q. Logistics includes all of these except:
A. the movement of materials within a production facility.
B. incoming shipments of goods or materials.
C. outgoing shipments of goods or materials.
D. customer selection.
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1、Q. ( ) is the conducting of business over the internet, not only buying and selling, but also serving customers and collaborating with business partners.
A. e-business
B. e-commerce
C. e-business model
D. internet shopping mall
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1、Q. Investors require a 4 percent return on risk-free investments. On a particular risky investment, investors require an excess return of 7 percent in addition to the risk-free rate of 4 percent. What is this excess return called?
A. Inflation premium
B. Required return
C. Real return
D. Risk premium
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1、Q. Which one of the following is not a factor of successful product and service design?:
A. Be aware of what the competitors are doing.
B. Be aware of what customers want.
C. Know what government regulations are.
D. Use computerized design techniques.
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1、Q. In communication, what it the intentional manipulation of information by the sender to appear favorable to the recipient?
A. Selective Perception
B. Communication Apprehension
C. Cognitive Dissonance
D. Filtering
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1、Q. In comparison to primary data, limitations of secondary data does not include :
A. less relevance
B. less accuracy
C. insufficient
D. less expensive
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1、Q. What are the three basic tasks of promotion?
A. informing, persuading, and convincing
B. persuading, convincing, and reminding
C. informing, convincing, and reminding
D. informing, persuading, and reminding
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