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首页 题库中心 CPIM PART2-供应链资格认证考试 题目详情
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CPIM PART2-供应链资格认证考试
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单选题

A firm that produces a wide variety of goods to order for commercial and industrial customers is implementing customer relationship management. The most likely benefit the firm will realize from effective implementation is that it will be able to:

A
Capture a great deal of information about competitors
B
Recognize shifts in customer preferences
C
Make more realistic delivery commitments
D
Increase the markets that it serves

答案解析

正确答案:B

解析:

CRM is a marketing philosophy based on putting the customer first; Information is collected and analyzed to understand and support existing and potential customer needs. Collection of such information can provide early warning of shifts in design and mix preferences. The focus of CRM is information on customers, not competitors, although they may be goals, they are not direct benefits of CRM;
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CPIM PART2-供应链资格认证考试

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