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CPIM PART2-供应链资格认证考试
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单选题

A medium-size packaging delivery service has a large market share in its home country. It projects slowing growth in that country and is planning to expand into five neighboring countries. Which of the following would be the most appropriate strategy for entering these five countries at the same time?

A
Developing service tailored to each country
B
Franchising its brand in each of the countries
C
Expanding current operations into those countries
D
Forming a strategic alliance with a service in one of the countries

答案解析

正确答案:B

解析:

Franchising is well suited to expansion of services and retailing enterprises and to build a simultaneous presence in foreign markets. The franchise bears most of the cost and risk of establishing foreign locations;
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