When 2 business units are merged, with the sole purpose of exploiting the opportunity to exchange R&D resources or use common manufacturing or distribution facilities, the companies are said to be sharing

A quantitative forecasting technique based on applying past patterns of demand data covering introduction, growth, maturity, saturation and decline of similar products to a new product family is

A company＇s key success factors should as a minimum include

Whether a company＇s internal weaknesses make it competitively vulnerable depends upon

Product life cycle analysis concentrates on

During the declining phase of a product＇s life cycle, distributors are most likely to

While assessing market opportunities, successful companies view every industry opportunity as

Corporate goals identified using a top down and bottom up approach should be prioritized by using

An effective response when faced with a threat of new competitors in an industry would be fore the established companies to

According to the 5 forces model of competition, supplier rivalry weakens when

The strongest threats relating to competition within an established industry are likely to come from