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首页 题库中心 CPIM PART2-供应链资格认证考试 题目详情
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CPIM PART2-供应链资格认证考试
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单选题

A car manufacturer decides to allow a foreign company to create a car with their car logo on it because it costs too much to ship the cars. The car manufacturer has implemented what type of channel strategy?

A
Joint Venture
B
Exporting
C
Licensing
D
Franchising

答案解析

正确答案:C

解析:

The car manufacturer is licensing their product and logo to the foreign company to produce
the goods in a foreign market.
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