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CPIM PART2-供应链资格认证考试
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单选题

In their article, "Value Innovation: The Strategic Logic of High Growth," Kim and Mauborgne argue that the logic of value innovation differs from conventional strategic logic along the five dimensions of strategy. Which of the following is one of the differences?

A
Value innovators will often ask, "What if we start anew? and not worry about existing assets and capabilities?"
B
Value innovators exploit their existing products and services finding expanded uses for them.
C
Value innovators let competitors see the parameters of their strategic thinking.
D
Value innovators begin with the industry conditions and determine their strategy based on those conditions.

答案解析

正确答案:A

解析:

Value innovators do not view their business opportunities through the lens of their existing assets and capabilities. While they will utilize and exploit their existing assets and capabilities, they are not constrained by those assets. They ask, "What if we start anew?" Value innovators will take a clean slate approach to the future. They will establish their plans based on what they need to do to win in the future.
CPIM PART2-供应链资格认证考试

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